Soon the hot summer weather will be here, which leads to enjoying a cool ice cream treat. If you plan on visiting your local Häagen-Dazs shop, you might be surprised to see a new shop design.

Note: I was invited as media to this event. However, any personal views expressed are always 100% my own.




Earlier this year, I visited the Häagen-Dazs Shop in Bronxville, NY and met with the Häagen-Dazs team to learn more about the new design and features coming to new Häagen-Dazs shops going forward.


“The new Häagen-Dazs Shop was designed in collaboration with Interbrand Design Forum to be both modern and classic, like our ice cream,” said Justin Chafe, Marketing Manager for The Häagen-Dazs Shop Company. “We are focused on providing an exceptional experience for guests to enjoy the brand’s super-premium ice cream, gelato and sorbet while staying true to our artisan roots.”



“Häagen-Dazs is such an esteemed brand. Everything about it is super-premium but there was room to elevate the retail experience to align with its other touchpoints,” said Tom Kowalski, lead designer on the project for experience design agency Interbrand Design Forum. “The aesthetic reflects the old-world traditions and craftsmanship at the heart of the brand.  You can see this in the classic details like the tin ceiling, the carved wood stools and the ice cream cone-shaped syrup pulls which give the space substance within a contemporary setting.”


The aim for the remodel Häagen-Dazs stores is to give customers a more premium experience with a focus on three key goals: simplify the ordering process; create a tasting station to sample new flavors; and, lastly, minimize the “ordering pressure” so the experience is more enjoyable.

The shops areas are broken into sections where customers can "experience" these 3 goals.



Taste Station

Customer can sample from the various flavors of ice cream, gelato, sorbet and frozen yogurt the shops offer. Also on view are delicious ice cream bars which are hand-dipped in either milk or dark chocolate.


Create Station

After making an order, customers are able to watch the making of their treat. I order an banana shake and saw the process step by step.


Enjoy Station

Once you have you treat you can enjoy in comfort.

Get ready to enjoy your favorite Häagen-Dazs treats in a new way!


About Häagen-Dazs Shops

The first Häagen-Dazs Shop opened in Brooklyn, NY in 1976, giving consumers a new outlet for Häagen-Dazs pure, super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 200 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products.

For more information about Häagen-Dazs , visit www.haagendazs.us/shops
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