During Toy Fair 2015 Spin Master Ltd. unveiled exciting additions to many of its brands featuring breakthrough technological advances with new robotics and announcements of dynamic new licensing partnerships.

Note: I attended Toy Fair NY 2015 as media. Views expressed are always 100% my own.

A few items in the Spin Master booth that caught my eye included:

Sick Bricks is the only video game that lets you mix and match characters to create your own, then instantly beam them into a world of conflict play using collectible figures and exclusive mobile optical beaming technology. The game features more than 70 fun and exciting characters that mix and match to create hundreds of custom characters with exciting new powers.

Sick Bricks Figure Assortments Single Pack SRP: $2.49, Double Pack SRP: $3.99, Team 5-Pack SRP: $8.99

Collect, build, stack, swap, and optical beam™ Sick Bricks figures from teams like Ninja, Space, Monster, City, Mutant and many more! You can even mix and match the parts between your real world Sick Bricks figures to create wicked new combos! Optical Beam™ your new Sick Bricks characters into the game to create new more powerful combo characters! Also discover each characters unique special powers in the game.

Sick Bricks Big Sick Packs SRP: $6.99

Build vehicles, monsters, and playsets! Optical Beam™ these sets into the Sick Bricks game to overcome the toughest challenges!




PAW Patrol In a global partnership with Nickelodeon, Spin Master will continue to build on PAW Patrol's phenomenal success in 2015 with a wide range of new toys, vehicles, plush and a wide array of consumer goods.



Little Charmers

A new property developed in partnership with Nelvana. Airing on Nickelodeon and Nick Jr., Little Charmers is a fantastical new preschool brand that embodies the magic of friendship in the whimsical land of Charmville and stars Hazel, with her two BFFs, Lavender and Posie, flying past Mount Sparklemore and Ogre Valley on their training brooms.

Look for lovable doll versions of Hazel, Lavender and Posie, coming this fall, all dressed in their signature charming outfits and iconic headbands right from the show.